Do you know that google has an extensive featured tool for you to gather knowledge of people's interest around the world. If you are trying to make your site popular, then you must have to first focus on the keywords related your site contents that people search about everyday. So, if you want to know about this details, then this tool will help you a lot.
The address of the keyword tool is :
https://adwords.google.co.uk/select/KeywordToolExternal
Google is currently improving this tool and also have a beta version running, that you can test from here:
https://adwords.google.co.uk/o/Targeting/Explorer?__u=1000000000&__c=1000000000&stylePrefOverride=2#search.none!ideaType=KEYWORD&requestType=IDEAS
This tool is primarily developed for advertisers those wish to advertise on google's adwords program. There people can search for which keywords suites perfectly for their site content, which cost how much to advertise etc.
But, this tool can be a very helpful tool for site owner/content publishers also. Here is how:
There is a statistics given about the monthly search volume(global and local both), from which you can know how popular a keyword is. The more a keyword is popular, the more advertisers tends to advertise on it, resulting a high competing among those keywords. You should also know that, when an advertiser advertise on a certain keywords, that means they are also trying all other SEO techniques also to get more focused on that/those keywords. So, if you are in beginning level, you are going to be in a big competition, you won't be able to get much success with that keywords quickly.
So, now what you will do? You will see, what keywords are in less competition but monthly average search volume is higher comparatively(may be not so much higher as popular one, but will be enough for a start). So, you can be assure that very few people are trying to be focused with these keywords, so you can try it for your site.
-Find few slightly different keywords but similar and use them as a part of the title tag of your site pages and also use them in visible page title(you should use h1,h2 tag as page title).
-Also use them in meta keywords/descriptions.
-Use them on the contents here and there(may be a word or a phrase depend on the keyword you choose).
-Update you site with new contents frequently.
-Submit site map to google, yahoo,bing and other search engines.
-Ping you site max once a day after updating/adding contents to site/blog.
-Also get google analytics account from google and put analytics code on your sites pages(may be only one page if you are using templates).
Try with this technique and hope you will get results via your analytics account. Good luck for your online success :)
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